Navigating the Complex World of Freight Forwarding: Overcoming Key Challenges

October 9, 2023 Freight Forwarding Software

Freight forwarding is the backbone of global trade, ensuring the seamless movement of goods across borders and oceans. However, this key sector is not without its challenges. Here, we will discuss the key issues that freight forwarders encounter and provide insights into how they can overcome these obstacles to maintain efficiency, customer satisfaction, and competitiveness. Whether you’re a seasoned logistics professional or new to the field, join us as we navigate the ever-evolving landscape of freight forwarding.

  1. Billing Discrepancies

The complexity of financial transactions in land, ocean, and air freight often results in billing discrepancies. Invoices should provide a clear summary of charges, but many clients struggle to understand the terminology and potential cost-saving opportunities. This lack of transparency can lead to revenue leakage, reducing profitability for the organization.

How to avoid?

With reliable freight management software, such as NewageNXT, can provide transparency to all stakeholders during financial transactions, helping to prevent revenue leakage.

  1. Zero Visibility on shipment

Freight forwarders and their customers must have real-time tracking capabilities for their shipments. Delays in cargo delivery can lead to penalties and financial losses for both forwarders and cargo owners.

How to avoid?

Implementing Freight Forwarding software built by domain experts enables stakeholders to access crucial information about shipments, retrieve important documents through the system, and monitor real-time shipment status, thus avoiding delays and financial losses.

  1. Lack of domain experts

The shipping and air logistics industry is impacted by numerous factors, making it impractical to manage them all manually. Frequent changes in country laws and regulations further complicate business operations.

How to avoid?

ERP software built by Freight forwarding domain experts can address unique requirements of customers. They can implement the right freight management software to improve existing business processes.

  1. Supply chain disruptions and interruptions

Freight forwarders can face significant challenges due to supply chain disruptions caused by factors such as natural disasters, pandemics, geopolitical tensions, and trade policy changes. This can have a significant impact on freight forwarders’ ability to provide timely and cost-effective services to their customers.

How to avoid?

To mitigate the impact of such disruptions, freight forwarders must be prepared to adapt swiftly. This includes having contingency plans, strengthening relationships with trusted partners, and utilizing advanced technology to track shipments in real-time, ensuring reliable services to customers.

  1. Tight Delivery Deadlines

One of the most common challenges faced by freight forwarders is tight delivery deadlines. With globalization, supply chain systems have become more complex and integrated, resulting in customers demanding faster and more reliable delivery services. This situation puts pressure on freight forwarders to ensure the timely delivery of goods.

However, obstacles such as traffic congestion, unforeseen weather conditions, delayed shipments, and inadequate transportation infrastructure can create setbacks and delays, resulting in dissatisfied customers and potential business losses.

How to avoid?

Freight forwarders can invest in modern transportation technology to optimize routes, reduce travel time, and enhance real-time tracking. Effective communication channels can also keep customers informed about any delays and alternative delivery strategies.

  1. Custom Clearances and compliance

Customs clearances and compliance pose significant challenges in today’s global trade landscape, especially for cross-border transactions. Lack of expertise and digital infrastructure can lead to delays, administrative fines, and penalties for forwarders and clients.

How to avoid?

Partnering with reputable professionals and adopting advanced freight management ERP to streamline compliance and clearance processes can help mitigate these challenges.

  1. Capacity Constraints and Overbooking

Freight forwarders often experience capacity constraints due to limited space available on cargo vessels, especially during peak periods when demand is high. This can lead to overbooking, where freight forwarder accepts more cargo bookings than the available space on a vessel. Overbooking can result in the cancellation of bookings and delays in cargo delivery, leading to a loss of customer trust and revenue.

How to avoid?

Freight forwarders should establish good relationships with carriers and maintain open lines of communication to stay updated on available space and capacity. Adopting advanced technology solutions, such as integrated digital freight forwarding systems with different carriers, can help freight forwarders optimize cargo booking, reduce errors, find real-time container space, and boost overall efficiency.

  1. Communication Gaps and Misunderstanding

Effective communication is crucial in the logistics industry, involving various parties like customs agents, carriers, and shippers. Inadequate communication can lead to missed timelines, cargo mishandling, extra charges, and legal problems.

How to avoid?

Establishing clear communication channels and providing real-time notifications through emails and SMS can ensure effective collaboration. Forwarders should offer clients access to digital platforms like freight management ERP for tracking shipment progress and updates.

  1. Increased Competition

The freight forwarding industry is highly competitive, with the rise of e-commerce and an influx of SMEs entering the market.

How to avoid?

Freight forwarding platforms can help forwarders enhance transparency with clients, enabling easy payments, quick access to shipment information, and increased client trust, allowing them to compete effectively in the market.


In conclusion, the landscape of freight forwarding is as dynamic as ever, with numerous challenges demanding innovative solutions. From billing discrepancies to supply chain disruptions and fierce competition, forwarders must adapt and thrive in this evolving environment. By embracing freight management software like NewageNXT, fostering clear communication, and partnering with experts, they can navigate these obstacles and continue to provide reliable and efficient services to their clients. As we move forward into an era of global trade complexities, the ability to overcome these challenges will not only define success in the industry but also contribute to the continued growth and evolution of the global supply chain.




Newage’s mission is to assist global freight forwarders by streamlining their operations and helping them scale up their business with a state-of-the-art freight management system.