Haiko Logistics is one of India’s leading freight forwarder offering a wide domain of services including Full container load (FCL), Less than container load (LCL), Air-freight, Customs Clearance and Warehousing. It specialises in handling full container load (FCL) and has a well-connected chain of carriers and co-loaders. Haiko’s belief in delivering a superior customer service and thereby delighting their customers paid rich dividends. It was recording an impressive year-on-year growth number since inception. This growth streak also brought along with itself a new set of challenges. The challenge associated with scale and hence impacting business operations and service to customers. Haiko required a cloud based software to seamlessly connect its customer service, operations and finance on real-time basis across 8 service locations in India. It required a software partner with deep domain knowledge of freight forwarding and supply chain and a proven track record of handling clients with large scale operations. It evaluated the top software vendors operating in this space including some global ones and ultimately selected NewAge to be their software partner. eFreight Suite was deployed in 2015 at Haiko. NewAge teams worked in closed collaboration with all the functional departments at Haiko. Customer is delighted when they feel that whatever is being communicated to them is “just for me”.eFreight Suite enabled personalised communication in the form of shipment updates, real-time financial and operational information. It triggered personalized system updates to customers on occurrence of key events across the shipment life cycle. This saved precious man-hours at Haiko and helped increase the productivity levels. The implementation of eFreight Suite also was supplemented by adoption of best in class business practices by NewAge team. eFreight Suite blended operations with finance to deliver a robust credit management system. Today Haiko handles 20,000+ TEU’s on eFreight Suite with ease and continues to partner with NewAge to digitalise its operations and have a sustainable competitive advantage over its competition. It well and truly understands that a differentiated service offering is essential to grow in a highly competitive market.